Behind The Scenes Of Our Spring/Summer 2018 Lookbook With TJR


For our spring/summer 2018 collection, I wanted to find a model for the lookbook that would be inline with the inspiration behind the collection. My vision of this was to have a high schooler that was chasing their passion, putting aside the conventional way of learning. I came across Tommy, better known as TJR on Instagram and after watching a few of his videos, I knew he'd be perfect for the shoot. I went to DM him on Instagram and sure enough, we exchanged some messages in the past and that's when I knew it was meant to be. 

On top of modeling the collection, Tommy put together an amazing video showing the process behind the lookbook shoot and the visual narrative I was trying to convey. Check it out below and then read more about the inspiration behind the collection HERE